I'm a marketing and brand executive with 15 years across global organisations, high-growth DTC and agencies. I've built marketing functions that didn't exist, fixed ones that weren't working, and somehow always ended up being the person brought in when a brand needs to figure out what it actually stands for and how to grow from there. 

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I do my best work at points of inflection, when a brand has momentum but needs clearer positioning, stronger direction or is going through some kind of transformation. That's the work I find genuinely energising, not tidying the edges but getting into the real strategic questions.​